The Interior Designer’s Business Blueprint

✨ Build a business that feels as good as it looks.

The Interior Designer’s Business Blueprint helps you create a values-driven design business that attracts clients you love, gives you time for what brings you more joy, and equips you with a marketing and revenue plan designed to meet your lifestyle and financial goals.

interior designer coach Kate Bendewald working on laptop

Imagine finally ditching the overwhelm & constant comparison game and moving toward a place of focused actions and measurable results. 

Ring a bell?

  • You’re tired of wondering where your next client will come from — and when they do come, they’re not always the right fit.

  • You’ve tried piecing together advice from podcasts and Facebook groups, but it hasn’t added up to a clear plan.

  • You know your design work is strong, but the business side feels messy, overwhelming, or just plain unclear.

  • You crave more visibility and confidence in your marketing so that clients find you — instead of you chasing them.

  • You’re ready for your business to support your life (not the other way around).

    👉 If you’re nodding along, you’re in the right place. The Interior Designer’s Business Blueprint was created for designers exactly like you.

interior designer and business coach Kate Bendewald working in office

  • "I've been in Designer's Oasis for 3 years and my experience has revolutionized my business. I can't imagine where my life and business would be without it!"

    CHARLEY HAROLD, DEAR CHARLEY DESIGNS

  • "Unlike so many training programs I have invested in over the years, this is truly valuable and just brilliant. I honestly feel that I have someone by my side to help me navigate this journey I'm on."

    KATE PARSLOW, KATE PARSLOW INTERIORS

  • "No matter where you are - 1st year, 5th year, 10th year - if you are ready to level up your interior design business, this work forces you into a process where you are looking at your business with fresh eyes."

    TINA GUEVARA, JULIETTE SEBASTIAN INTERIORS

  • "Designer's Oasis has been such a great help in starting my business! It’s been an awesome experience and I’m so grateful for everything I’ve learned inside this program."

    MADELEINE BETTRIDGE, MD DESIGN

✨ From Scattered → Strategic

Step 1

DEFINE Your Business Blueprint

Make six foundational decisions that clarify your values, vision, and dream client. Whether you’re starting fresh or auditing what’s no longer working, this step brings your business back into alignment.

Step 2

CREATE Your Brand & Profit Framework

Transform your clarity into assets you can actually use. You’ll streamline your services suite, create your brand guidebook to keep your voice and visuals consistent, and use the Profitability Planner to reverse-engineer your revenue so your business supports your lifestyle goals.

Step 3

ATTRACT Clients Without Overwhelm

With your foundation and framework in place, you’ll craft a focused 90-day marketing plan, track the right metrics, and build a simple, sustainable system that consistently brings in right-fit clients.

Is This Course Right For You?

The Interior Designer’s Business Blueprint is a perfect fit if you’re…

  • 🕑 Still Googling “how much should I charge as a designer?” at midnight…again.

  • 🌀 Staring at your services menu wondering if it’s attracting dream clients… or just confusing the heck out of them.

  • 🛠 A few years in and realizing your business could use a serious tune-up. (Why does it still feel harder than it should?)

  • 📱 Done trying to keep up with Instagram trends and ready for a marketing plan that actually works without draining your energy.

  • ✨ Craving a business that aligns with your values and gives you the freedom to enjoy life outside of floor plans and fabric samples.

Whether you’re just launching 🐣 or reflecting on where you are 🪞, this course gives you the clarity, structure, and confidence to run your business like the pro you are.

👉 You already know how to design beautiful spaces. 

Now it’s time to design a business that feels just as good.

kate Bendewald, interior designer and business growth coach

Imagine this…

Once you’ve worked through the Interior Designer’s Business Blueprint, here’s what your business (and life) could look like:

  • 📅 You wake up knowing exactly what to work on today — no more guessing, no more “where do I even start?” panic.

  • 💸 Your services and pricing finally make sense (to you and to your clients). No more awkward pauses when someone asks, “So… how do you charge?”

  • 🎯 You have a laser-focused 90-day marketing plan that doesn’t require selling your soul to Instagram.

  • 🧘🏻 You feel in control of your business — with systems that give you space to breathe, create, and even (gasp) take a day off.

  • 🌟 You’re attracting clients who light you up — the ones who trust your vision and happily pay for your expertise.

  • 🥂 And best of all? You can actually toast to hitting your revenue goals and having a life you love outside of client projects.

3 Things Students Love Most About IDBB

✨ 1. The Clarity (finally!)
 No more cobbling together advice from random podcasts and Facebook groups. You’ll have a clear plan, written down, that feels like it was made just for you.

✨ 2. The Confidence Boost
 From pricing your services without flinching 💸 to saying “yes” only to projects that light you up — students say they finally feel like the CEO of their business.

✨ 3. The Breathing Room
 This course isn’t about hustling harder. It’s about building a business that gives you back time for the stuff you love — whether that’s family dinners, estate-sale treasure hunts, or finally taking that trip you keep daydreaming about ✈️.

I’m passionate about helping you achieve results!

BUT DON’T TAKE IT FROM ME:

Testimonial screenshot showing good review for interior designer business membership
testimonial screenshot thanking business coach for masterclass
Testimonial screenshot showing good review for interior designer business membership

🦢 How The Interior Designer’s Business Blueprint Stands Apart

Interior Designer’s Business Blueprint

  • Tailored specifically for interior designers 🛋 — with templates, tools, and examples made for your world.

  • A focused 3-step process (Define → Build → Attract) you can actually follow — no fluff.

  • Practical tools like the Profitability Planner + Brand Guidebook that turn clarity into action.

  • Audits your services, clarifies your fees, and shows you how to reverse-engineer your revenue 📊.

  • Works for both 🐣 launching designers and 🪞 seasoned pros who are ready to realign, refine, or rebuild.

Other Programs

  • One-size-fits-all approach.

  • Teaches you how to market, but not how to align your services or pricing with the life you want

  • Generic “creative business” advice that doesn’t fit the interior design industry.

  • Endless theory, little action.

  • Overwhelming laundry lists of strategies you’ll never actually use.

Interior Design Business Coaching

If it’s got to do with interior design & running your business,  I’m your girl. 

Hi, I’m Kate 👋 — interior designer, business mentor, and founder of Designer’s Oasis.

  • 🎓 I’ve spent over a decade running a successful design business, working on everything from whole-home renovations to designer-for-a-day sessions.

  • 🛠 Along the way, I’ve tested, refined, and systemized the exact processes I now teach inside IDBB — from pricing with confidence to building a business model that supports your life.

  • 💌 Through the Designer’s Oasis membership, I’ve supported hundreds of designers worldwide who were ready to stop guessing and start growing with intention.

  • 🎙 You might’ve also seen me speaking at industry events, heard me on the podcast, or learned from my templates + trainings that have become go-to resources for designers.

But more than anything — I get what it feels like to juggle 47 open browser tabs trying to figure this business out. That’s exactly why I created the Interior Designer’s Business Blueprint: to give you the clarity, confidence, and tools I wish I had when I was in your shoes.

👉 You don’t need more hustle. You need a clear framework and a guide who’s been there. And that’s what you’ll find inside IDBB.

📋 Ready to Build Your Business Blueprint?

You already know how to design beautiful spaces. Now it’s time to design a business that feels just as good.

✨ Access the Interior Designer’s Business Blueprint today for just $495

  • One-time payment

  • Lifetime access to all 3 Modules

  • Immediate access…start your transformation today

💎 Want Extra Support + Community?

When you enroll, you’ll also have the option to upgrade into the DOer’s Membership for $99/month (billed quarterly at $297).

Inside the membership, you’ll get:

  • Live support + accountability as you work through the 12-week course 🗓

  • Access to monthly Office Hours + Q&A sessions

  • A private community of designers who get it (no more figuring this out alone!)

  • Bonus trainings + resources to keep your momentum going long after the course ends

💡 Most students join the membership for the 12 weeks of live support… and stay because the community, coaching, and resources become the secret weapon in their business toolkit.

Side-by-Side Comparison - Choose your Path

✨ Most designers start with the course… and choose the membership for the extra support, accountability, and community that keeps them moving forward.

🌟 The course gives you the clarity. The membership keeps you in motion.

Check out what’s inside each module!

Module 1 | DEFINE
Define Your Business Blueprint with 6 Key Decisions

Before you can grow with confidence, you need a business that’s rooted in clarity. In this module, you’ll make six foundational decisions that anchor your business in your values and vision – to attract the clients you most want to serve.

For 🐣 new designers, this creates your blueprint from the ground up. For 🪞 seasoned pros, it’s a powerful audit to realign and refine what’s no longer working.

    • Clearly defined Core Desired Feelings to align your day-to-day work with how you actually want to feel

    • A clear “Why” that keeps you rooted in purpose.

    • Inspiring Mission & Vision Statements to direct your next chapter.

    • Defined Core Values that keep you aligned in every decision you make.

    • A Unique Value Proposition (UVP) that clearly sets you apart in your market.

    • A refined Dream Client Profile (DCP) you’re excited — and aligned — to serve.

    • A Location Strategy that anchors your marketing efforts where they’ll have the most impact.

Module 2 | CREATE
Create Your Brand DNA with Purpose and Profit

Ideas are great, but they don’t pay the bills. This is where you roll up your sleeves and turn vision into profit. In this module, you’ll transform clarity into tangible business assets you can actually use (and reuse). No fluff, no busywork — just the tools that keep your business anchored in purpose and profit.

    • A Streamlined Services Suite that’s clear, profitable, and aligned with your goals.

    • A Custom Brand Guidebook — your one-stop resource for visuals, voice, and messaging.

    • A step-by-step Profitability Planner that helps you reverse-engineer your revenue so your business supports your lifestyle goals with confidence.

Module 3 | ATTRACT
Attract Your Dream Clients Without the Overwhelm

Hate the idea of being “salesy”? Same. This module shows you how to market your business in a way that feels natural — even if you’re an introvert who breaks into hives at the thought of self-promotion. No more shouting into the void of social media — you’ll focus on aligned strategies that actually work for you.

    • Marketing strategies that play to your strengths and connect with your Dream Clients.

    • A focused 90-day marketing plan with clear weekly + monthly actions.

    • Key metrics (KPIs) to measure what matters, track progress, and refine your system with confidence.

PLUS Join the membership and get
VIP Access to 3 Live Module Debriefs

(Members Only)

As you move through the Blueprint, you won’t be on your own. Join Kate and fellow members for a live debrief session designed to help you stay on track, ask questions, and get feedback on the work you’ve completed. Think of it as your chance to pause, reflect, and connect with others walking the same path.

  • Thursday, October 9 @ 11 AM MST – Define Module

  • Thursday, November 13 @ 11 AM MST – Create Module

  • Friday, December 12 @ 11 AM MST – Attract Module

These sessions are included with your membership and are the perfect way to ensure you’re implementing what you’ve learned and building momentum inside your business.

Turn lessons into momentum—together.

What else is inside the DO’ers Membership?

  • desktop computer showing interior designer live Q&A's

    Monthly Office Hours

    Live Q&A group sessions every month to ask your most pressing questions and get the support you need to move ahead with clarity & confidence.  (First Thursdays)

  • desktop computer showing interior designer CEO corner screenshot

    CEO Corner

    Live monthly trainings with guest experts across a variety of interior design business topics. Plus access to the vault of 40+ past trainings - It’s like Netflix for business.  (Third Thursdays)

  • desktop computer showing interior designer private facebook community

    The DOer's Community

    Join a private community of the industry’s most supportive, inspiring, and inclusive designers from around the world, representing all stages of business. 

  • desktop computer showing interior designer masterclass screenshot

    Pop-Up Events

    Membership comes with surprises. Throughout the year, we host exclusive pop-up events just for members—like seasonal business resets, festive holiday parties - designed to help you pause, reflect, and connect with your community in fun and meaningful ways.

  • desktop computer showing interior designer's resource library

    Designer's Resource Library

    Gain instant access to a library of tools, templates, and tutorials - all at your fingertips right when you need it. 

  • desktop computer showing accountability partners

    Accountability Partner Network

    Find a friend in the Accountability Partner Network. Help support each other in making progress toward your goals and overcoming obstacles on your journey to success.

Blueprint Course Only

$2,091 $495

  • Interior Designer’s Business Blueprint Course - 12 video/audio lessons with smart workbook + templates
    👉 Value: $1,200

  • Profitability Planner Toolkit - Your personal CFO in a spreadsheet
    👉 Value: $297

  • Service Details & Fees Planner - Map your offers, price with clarity
    👉 Value: $97

  • Brand Guidebook Template - Define your brand once, use it everywhere
    👉 Value: $497

  • One-time payment

  • Lifetime access to all 3 Modules

  • Immediate access…start your transformation today

Course + Membership

$5,979+ $795+

  • Everything in the Interior Designer’s Business Blueprint Course
    👉 Value: $2,091

  • 3 Live Debrief Sessions - Ask questions, get feedback, and connect with peers in real time
    👉 Value: $297

  • Monthly Q&A Calls with Kate - Personalized support to help you get unstuck and move forward
    👉 Value: $1,200/year

  • Monthly Guest Expert Trainings (+ Archive Access) - Learn from top voices in marketing, finance, client relations & more
    👉 Value: $1,000/year

  • Resource Library (40+ Templates) - Templates, budget tools, client guides & more
    👉 Value: $997

  • Private DO’er’s Community - A supportive, like-minded group of designers who get it
    👉 Value: $297

  • Accountability Pods - Small peer groups to keep you consistent and motivated
    👉 Value: $97

Course Only

👉 Your Investment Today: $495

Includes lifetime access to the Course. One-time payment.

Course + Membership

👉 Your Investment Today:
$795

Includes lifetime access to the Course, + PLUS access to the Membership. Membership will auto-renew at $297 every 3 months.

No Commitment. Cancel anytime.

“Designer’s Oasis has been a tremendous help in my interior design business.

Whether it’s process, goal setting, money mindset, or client management you will definitely find something that will help your business get to that next level.”
— Libby, Sharp & Grey

Our Guarantee: Do the Work…Get the Results.

I believe in this course wholeheartedly — and I know it works when you do the work. That’s why the Interior Designer’s Business Blueprint comes with a simple promise:

✨ If you complete the course and can honestly say you didn’t experience clarity or transformation in your business, we’ll refund your investment.

Here’s how it works:

  • You’ll need to show that you’ve gone through the modules and completed the exercises.

  • If after doing the work you still don’t feel a meaningful shift in your business, just reach out within 30 days of purchase.

  • We’ll issue a full refund of your course investment. Read the full terms and conditions here.

This way, you can feel confident enrolling knowing that the risk isn’t in joining — the risk is in staying stuck where you are.

FAQ’s

    •  Absolutely. Many seasoned designers join to audit and refine what’s no longer working. Think of it like a tune-up for your business — you’ll walk away with a renewed sense of purpose and direction, clearer offers, and a marketing plan that attracts the right clients for where you are now, not where you were five years ago.

    •  We’ve all bought courses that turned into expensive bookmarks 🙈. IDBB is different because it’s laser-focused on implementation. Every module includes exercises, tools, and templates that move you out of “just learning” mode and into action — quickly.

    •  We designed this course to work with your busy schedule. You can go at your own pace, and you have lifetime access to revisit the content anytime. Plus, lessons are broken into bite-sized chunks so you can make progress even if you only have 20 minutes between client calls.

    • Most designers feel clarity and momentum after the first module. By the end of the 12-week suggested pace, you’ll have your entire blueprint, profitability plan, and 90-day marketing strategy ready to put into motion.

    • If you do the work and can honestly say you didn’t experience more clarity or transformation, we’ll refund your investment. Just submit your completed coursework within 30 days. (See our full refund policy 👆).

    • Nope! The course is complete on its own and comes with lifetime access. But if you’d love extra accountability, coaching, and a community of designers who get it, you’ll have the option to upgrade into the DO’er’s Membership after checkout.

    • Actually… it’ll clear your plate 🍽. IDBB is designed to simplify your services, pricing, and marketing so you can stop spinning your wheels and finally focus on the projects (and clients) that light you up.

interior designer coach Kate Bendewald in bold dining room

The doors to the Interior Designer’s Business Blueprint and Membership are open now, but not for long.

Blueprint Course Only

$2,091 $495

✨ Course + Community

$5,979+ $795+

“The info you provided has really given me traction to focus on how I want to grow my business. I have been in business for a long time, and have never come across the wealth of information you provide, and I am so grateful. I am coming into focus- finally!”

- Julie, IDBB Alumni

If you’ve read this far, chances are this course is calling your name. But maybe a little voice is whispering… “What if it doesn’t work? What if I’m not ready?”

Here’s the truth: building (or rebuilding) your business takes courage. And if you’re here, you’ve already shown you have it.

  • You’re the kind of designer who cares deeply about your work and your clients.

  • You’ve already put in the hours, the sweat, the late nights (and probably a few tears).

  • And you’re still here — which means you know you’re capable of more.

This course isn’t about hustling harder. It’s about giving you a framework, tools, and a renewed sense of purpose and direction so you can run a business that finally feels good — and works.

👉 You don’t have to figure this out alone anymore. I’ll walk you step by step through the process, and if you show up and do the work, you will see the shift.

You have a choice from here. 

Continue stumbling along in the dark by yourself 

- OR - 

End the white knuckling and fast-track your way to a thriving interior design business RIGHT NOW with the community, lessons, and resources at your side. 

Tina Guevara

Juliette Sebastian Interiors

Interior Designer New York City

“No matter if you’re in your 1st or 10th year - If you are ready to level up your interior design business, this work forces you into this process where you are looking at your business with fresh eyes.”

Success Stories

🖤 One Last Thing Before You Go…

Toxic clients. Late nights. Slim margins. Overdelivering and still underpaid.
I’ve lived it all.

When I started, I didn’t have a guide to show me a simpler, more sustainable way to grow my interior design business. I stumbled, hustled, and learned the hard way.

But today? After building two 6-figure design businesses in two states and consistently attracting the best clients, I’ve learned a thing or two about what really works.

Now, it’s my life’s work to support big-hearted, ambitious designers like you — so you can have the business of your wildest dreams and the lifestyle that goes with it. Imagine…

  • 🚌 Closing your laptop in time for school pick-up - without flinching.

  • ✨The freedom to work exclusively with clients who share your vision - and are happy to pay for your expertise.

  • 💸 Seeing profits that make your partner do a double-take - Uh huh..that’s right.

  • 🌟 Building a brand that captures the hearts (and attention) of your followers.

Abundance is here for the taking, my friend. 

There's a reason I've developed a reputation for over-delivering…and it’s all poured into this course — so you can get there as swiftly and confidently as possible.

👉 The only question left is: are you ready to access it?


We want you to be fully satisfied with out program offering. Terms & Conditions apply.