The Designer’s Oasis Membership

A thriving interior design business IS within reach.

You’ve spent hours listening to podcasts, downloading freebies, and posting inside free Facebook groups trying to get a handle on your interior design business. 

When all you really want is clarity and confidence that you know…

…what you’re doing
…where you’re going
…and how you’re going to get there.

You’re tired of second-guessing 👏every 👏little 👏thing. 

You’re ready to be perceived as the go-to, in-demand, got-her-$#!t together designer in your area.

interior designer coach Kate Bendewald working on laptop

Introducing, the Designer’s Oasis Membership - your home for education, community & accountability!

Here is a sneak peek of what’s inside:

  • desktop computer showing interior designer live Q&A's

    Office Hours

    Live Q&A group sessions every month to ask your most pressing questions and get the support you need to move ahead with clarity & confidence.  (First Thursdays)

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    CEO Corner

    Live monthly trainings with guest experts across a variety of interior design business topics. Plus access to the vault of 40+ past trainings - It’s like Netflix for business.  (Third Thursdays)

  • desktop computer showing interior designer private facebook community

    The DOer's Community

    Join a private community of the industry’s most supportive, inspiring, and inclusive designers from around the world, representing all stages of business. 

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    The IDBB Foundations Masterclass

    Whether you are defining your business foundations for the first time or need to revisit and clarify your business objectives, you’ll have these lessons at your fingertips to refer to anytime you need.  (Details Below)

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    Designer's Resource Library

    Gain instant access to a library of tools, templates, and tutorials - all at your fingertips right when you need it. 

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    Accountability Partner Network

    Find a friend in the Accountability Partner Network. Help support each other in making progress toward your goals and overcoming obstacles on your journey to success.

Masterclass Details

The Interior Designer’s Business Blueprint Masterclass is available on-demand as long as you’re a member. It’s broken into 3 Modules along with a workbook and links to related resources.

↓ HERE’S A CLOSER LOOK. ↓

Module #1 DEFINE Your Interior Design Business Blueprint with 4 Key Decisions

In this Module, we’re cutting through the noise to help you create a crystal-clear blueprint for your design business, built on four essential decisions. Together, we’ll get laser-focused on who your ideal client is, articulate the unique value you bring, design a lineup of services that fits your skills and your audience, and establish a pricing model that’s both profitable and transparent. By the end, you’ll have a strong foundation that aligns with your vision, ready to guide you as you grow.

    1. Define Your Ideal Client (And Their Pain Points)

    2. Define How You Add Value

    3. Define Your Service Offerings

    4. Define How You Will Charge

    Resources:

    • Define Your ICA Excercise

    • Define Your Services

    • Define Your Value Proposition

    • Design Fee Cheatsheet

#2 CREATE an Irresistible Brand that Attracts Your Dream Client

In this Module, we’re building a brand that speaks straight to the heart of your ideal client, both visually and in words. You'll learn how to craft a memorable brand voice, develop a cohesive look and feel, design a website that turns visitors into clients, and create standout marketing materials that make an unforgettable impression. By the end, your brand will be a magnet for the clients you most want to work with—drawing them in and setting you apart in a crowded market.

    1. Create Your Brand in Words

    2. Create a Visual Brand Guide

    3. Create a Website that Converts

    4. Create Your Marketing Collateral


    Resources:

    • Brand Visual Guide - Canva Template

    • Canva Webpage Wireframe Templates

    • Canva Welcome Packet Template

    • Canva Design Services & Pricing Guide

    • About Page Copy Editor

    • Brand Shoot Handbook

#3 ATTRACT Your Dream Clients without Feeling Overwhelmed

In this Module, we’re diving into tried-and-true strategies for bringing in your ideal clients—without the stress. From authentic relationship networking to social media that truly connects, and even leveraging your friends and family as a powerful referral network, you’ll find ways to attract clients that feel natural and aligned with your style. We’ll also cover when and how to use paid ads strategically, so they amplify your reach without draining your energy. By the end, you’ll have a streamlined approach to client attraction that feels manageable and effective.

    1. Attract Through Relationship Networking

    2. Attract Through Social Media

    3. Attract Through Your Friends & Family Network

    4. Attract with Paid Ads

    Resources:

    • Relationship Networking Tutorial

    • Social Media Planning Toolkit

    • Template - Letter to Friends and Family

    • New Client Leads Tracking Template

Tina Guevara

Juliette Sebastian Interiors

Interior Designer New York City

“No matter if you’re in your 1st or 10th year - If you are ready to level up your interior design business, this work forces you into this process where you are looking at your business with fresh eyes.”

Success Stories

Sure…you COULD continue to patchwork together a business strategy on your own.

OR…you can fast-track your way to a thriving interior design business with: 

  • A community of like-minded interior designers at your side you can reach out to for support 

  • A framework for your business to help you gain the clarity and traction you need 

  • A home base to ask your questions so you can keep making progress 

It took me years and working with 100’s of clients to hone these systems & processes and you bet I made mistakes along the way. 

I’m offering up over a decade’s worth of experience on a silver platter so you can avoid the many pitfalls and setbacks that I did. 

The question becomes…will you be ready when the next opportunity shows itself to you? 

    Hey…I’m Kate - interior designer and accidental entrepreneur.

    After working for one of Colorado’s top architecture firms, I set out to launch my own residential interior design studio. 

    But I missed the community and built-in continuing education opportunities that corporate life provided. 

    Not only that, I learned so much (often the hard way) in my own business that I was ready to share my knowledge with other designers. 

    SO…Designer’s Oasis was born. 

    A place where designers across the world could come together for support, community, and learn about the ins and outs of growing your own interior design business.  

    (And after scaling two 6-figure interior design businesses in two different states - I’ve got the receipts to prove it!)