CEO Corner

Featuring Katie Boyce

The Best Messaging Tool You're Probably Ignoring

We all know testimonials matter. But if you're only asking clients to leave a good word on Google, you're missing an incredible marketing and messaging opportunity. Client feedback holds key details about your brand messaging -- from word choices and tone to marketing angles and content ideas. 

In this CEO corner, I'll show you how to get better testimonials from clients AND how to mine their feedback to build a solid brand foundation. We'll cover:

- the exact questions I ask to get compelling, detailed testimonials

- what patterns to look for in their responses

- how to let those patterns inform your brand's messaging and marketing strategy so you can attract more, better-fit clients.

If you've ever stared at the blinking cursor, unsure of what to write for your website words or marketing content, this session's for you!