# 101 | Permission to Pivot: Redefining Success on Your Own Terms
“Sometimes we think one thing is the goal, but as we start moving through it, it shifts and pivots. The goal might stay the same—but the how can change.”
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In this episode, we dive into one of the most powerful (and often uncomfortable) parts of entrepreneurship: pivoting. Whether you’re evolving your services, redefining success, or quietly questioning whether the path you’re on still fits, this conversation is a reminder that change isn’t failure—it’s growth.
We share openly about stepping away from the podcast, rebuilding my design firm, and realizing that the version of success I once chased—bigger projects, bigger revenue, bigger visibility—wasn’t necessarily aligned with the life I wanted to live. Through intentional reflection, I reframed her goals around creativity, meaningful client relationships, and flexibility for her family. The result? A business that supports my life instead of consuming it.
My cohost, Becca brings her own story of pivoting from a career in education leadership into a new season of work rooted in coaching, community, and support. Her experience highlights a powerful truth for designers—especially those in second careers: you’re never starting over. You’re integrating. The skills, values, and motivations that have always driven you don’t disappear; they simply find new expression.
Together, we explore how so many designers unintentionally “square peg, round hole” themselves into someone else’s definition of success—whether that’s scaling a firm, hiring a team, landing certain types of projects, or chasing industry accolades.
It's time to get quiet, revisit your values, and give yourself permission to pivot before burnout forces the decision for you.
If you’ve been feeling under-inspired, overextended, or misaligned in your business, this conversation is your nudge to slow down, reflect, and realign. Success isn’t static. It evolves with your season of life. And the most sustainable businesses are built not on formulas—but on clarity, intention, and courage.
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